I have this life that revolves around books. I learn not only about what is written inside the books, but also what is going on in everybody’s life, every day that effects what kind of books they buy. I do quite a lot of interviews on radio and I found out that a high percentage of authors that are interviewed have written books about “self esteem.” Okay, that means there are are lot of readers who have a need to buy books on that subject. I wondered why.
Then, I got involved with the tagging option on Amazon.com. It’s purpose is to let people know what each individual book on amazon is all about. In my case, namely my memoir Becoming Alice, I listed the tags WWII, teen, adversity, etc. Lastely I added self-esteem because of my own struggle with my self-image as an adolescent. I got more hits on the tag “self-esteem” than any other tag. Obviously, I was not the only kid in the world with that problem. Even more interesting is the fact that there are still so many adults who struggle with that issue.
How about all the people in our society who get divorced at some point in their lives? It seems to be in the 50%-60% range right now. I imagine that they, whether they are the ones to ask for the divorce or the ones to be rejected, must have some issues with self-esteem. The fact that they are divorcing is evidence that they feel some failure on their part at the art of marriage, hence some lack of self-esteem.
Or, how about all those people who have lost their jobs in this economy and aren’t able to get work? Are they always able to blame the economy, or do they sometimes have to take responsibility for shortcomings of their own that contributed to their predicament? Again, a hit on their self-esteem. There are so many ways things that can make us feel inadequate, and therefore force us to lose confidence in ourselves.
No wonder, books on self-esteem are so popular.

